A year into the Covid-19 pandemic, and it feels like we have been living with the situation forever. What was once just a whisper, or a rumour on the airwaves, quickly became a living nightmare for many; with all of us being impacted by the pandemic in some form or another.

One of the biggest victims of the Covid-19 pandemic is small businesses, and with 98% of all employer led businesses being made up of small businesses this has had a huge knock-on effect on the Canadian economy.

If you are reading this, you are likely a small business who is looking to get through the pandemic, survive in the short term and thrive in the long term. In this article, we are going to share with you our top tips on how you can get through the Covid-19 pandemic.

Homeworking/Flexibility

One of the best things about modern day technology and equipment is the ability to be able to work from anywhere in the world. Sure, many sectors of the economy and certain industries simply cannot work from home and might be forced to close, or unfortunately, have lost all of their trade and revenue. However, office-based jobs are much more adaptable and many workers are now able to work from home safely and effectively.

If you are a small business, look to offer this home working option and potentially some flexibility moving forward. The advent of laptops, wifi and VoiP phone systems now mean that workers can work from home much easier than ever before. Not only will this help you to retain key staff, and business operations, but will also help you to potentially save on office costs too.

Ecommerce

Thankfully, shopping online and eEcommerce options have helped many businesses to stay afloat and to make money whilst not being able to open their stores physically. This, coupled with the fact that more people are working from home means that people can buy from businesses much easier.

Online sales made a 4% increase between 2019 and 2020 and this is only likely to grow.

If you are looking to grow your businesses, and to get through the Covid-19 pandemic, be sure to investigate eCommerce options for your customers so they can buy your products or services from their own home.

Marketing and Sales

During any downtime, it can be very tempting to pause sales and marketing activities; simply because it can help to save money.

However, as Henry Ford once said, ‘Pausing marketing activities to save money is like stopping a clock to save time’. If you take money from your sales and marketing functions, then you are going to reduce the chance of making any revenue. Sure, marketing and some sales activities is like planting seeds at times and you may have to wait to see a return on your investment, however in doing so, you should be ready to spring forward once the pandemic is over. 

Get Some Coaching Help

If you need help implementing these tips into your business, contact business coach David D’Silva and keep on top of this pandemic.